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I assumed people made rational decisions about who to work with...
...I was wrong
I really thought that all you have to do is be good at what you do.
But it's not true.
People make emotional decisions, not rational ones.
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To get people to choose you, you need to know how they decide.
That's behavioural science.
That's what makes all the difference between someone who chooses your business...
...and someone who doesn't
Some of the fabulous companies I've worked with
Before you spend another penny on advertising...
Find out what's making people hesitate to choose your business
What needs your
attention first
An initial investigation to identify the barriers that are making it harder for people to choose you
£295
Make your business
easier to choose
Understand motivations, strengthen trust, reduce doubt and make it easier for people to choose you
From £795
To get more enquiries,
you need to know why people don't buy
When people feel even a small amount of uncertainty, they don't tend to get in touch.
It can be as tiny as a spellng mistake
(reduces confidence)
Or as obvious as you making it hard for them to contact you
(frustration/effortful)